TERM OF THE DAY marketing strategy An organization's strategy that combines all of its marketing goals into onecomprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximumprofit potential and sustain the business. The marketing strategy is thefoundation of a marketing plan. Learn more about this term Usage Example SWOT analysis is a straightforward model that analyzes an organization's strengths, weaknesses, opportunities and threats to create the foundation of amarketing strategy. Source: Using SWOT Analysis to Develop a Marketing Strategy