As a coauthor of the military's counterinsurgency manual (with retired Army Gen. David Petraeus), Mattis has often spoken about following the rules of engagement and being disciplined against a ruthless enemy.
After the initial Iraq invasion, "Chaos" (his radio call sign) sent home his tanks and artillery and used the "carrot and the stick" with Iraqi tribal leaders.
Addressing his Marines at an air base in Iraq, he tried to motivate them to stay sharp and continue the mission.
He often stresses the importance of education and training on building effective future leaders.
Some Mattis quotes don't come without a degree of controversy, including this one.
We can safely assume that Mattis, a top general, has had to sit through his share of awful PowerPoint briefings. Mattis actually banned briefers from using the software while he was in charge of US Central Command — a practice other top generals have followed.
Mattis spoke with Congress on this point after a series of so-called green-on-blue attacks that left military leaders struggling to find a solution.
In the letter, he spoke candidly to his troops, telling them "we will move swiftly and aggressively against those who resist, we will treat others with decency, demonstrating chivalry and soldierly compassion for people who have endured a lifetime under Saddam's oppression."
This line from his 2003 letter to his Marines foreshadows his contribution in 2006 to counterinsurgency doctrine, which stresses battlefield discipline and protection of the civilian populace.
Mattis uses "never lost their nerve," a line from the "Marines' Hymn," in his 2003 letter to his men.