Term of the Day dependent variable A factor or phenomenon that is changed by the effect of an associated factor or phenomenon called the independent variable. For example, consumption is a dependent variable because it is caused and influenced by another variable:income. In a mathematical equation or model, the dependent variable is the variable whose value is to be determined by that equation or model. In anexperiment, it is the variable whose behavior under controlled conditions (that are allowed to change in an organized manner) is studied. Learn more about this term Usage Example Marketing research professionals typically use dependent variables, or response variables, to determine how to achieve their sales revenue goals based off of different independent variable factors.

Friday Quiz Challenge Test your knowledge of this week's terms Question: This is a group of people that share common values, goals, and attitudes. Choose the Right Answer: (A) trust (B) theory (C) culture (D) constitution

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