1. Marketing:
 A 
characteristic or 
feature of a 
product that is thought to 
appeal to
customers. Attributes usually 
represent a 
manufacturer's or a 
seller'sperspective and not necessarily that of a 
customer. Attributes of instant coffee, for example, may include its aroma, flavor, 
color, caffeine 
content, 
packagingand 
presentation, 
price, 
shelf-life, 
source, etc. Attributes have only two possible
ratings (negative or positive) expressed as acceptable or unacceptable, desirable or undesirable, good or bad, etc.
2. 
Engineering: A visual but nondimensional 
characteristic that is quantified by applying a numerical 
scale (such as 
Likert Scale) between the two extreme
values, such as acceptable-not acceptable, good-bad, or satisfactory-unsatisfactory.
3. 
Statistics: A 
characteristic of a 
system for which ...