20121005

National Conference


National Conference 
on
Emerging Trends in Business (NCETB, 
2013)  28-29 January 2013 
Organized by
Department of Management Studies
Christ University
Hosur Road, Bangalore - 560 029
www.christuniversity.in
Registration Fee
Academicians: INR 2,500 per paper author. (INR 1000 
for additional authors)
Corporate Executives: INR 4,000 (INR 1000 for 
additional authors)
Research Scholars: INR 2,000 (INR 1000 for additional 
authors)
In case of more than one paper, the same author/s 
shall register with additional INR 2000. 
Early bird discount of Rs 500/- if registered on or 
before 18 December 2013.
If accommodation is required, additional INR 2000 
has to be paid along with the registration fee per 
person. 
The registration fee includes conference kit, 
breakfast, lunch, dinner, and refreshments.
Best Paper Award and Publication
Certificates will be awarded to best papers presented 
under each category.  The selected papers will be 
published in an edited book with ISBN Number. In 
order to qualify for the best paper award and 
publication the paper must be presented in the 
conference.
Accommodation
Christ University campus has limited in-house 
accommodation and same can be provided for the 
delegates on first come first served basis, only on prior 
request. 
Payment Details
Payments should be made through crossed demand 
draft drawn in favour of “Christ University” payable at 
Bangalore and sent to the Organizing Secretary, 
National Conference on Emerging Trends in Business, 
Department of Management Studies, Christ University, 
Bangalore 560029.
Payments can also be made by Electronic Fund Transfer 
as per the following details.
Account Name: Christ University
Name of the Bank: The South Indian Bank Ltd (Christ 
University Branch, Hosur Road, 
Bangalore-560029)
Account Number: (15000) 0396053000015000
Swift Code: SOININ55 (For International Participants)
IFSC Code: SIBLl0000396
Important Dates
Last Date for Submission of Abstracts: 10 
November 2012
Notification of Selection: 24 November 2012
Final Submission of Full Paper: 8 December 2012
Registration Fee: 3 January 2013
Conference Dates: 28 & 29 January 2013
Organizing Committee
Conference Chair
Dr Jain Mathew
Professor & Head, Department of Management 
Studies,
Conference Conveners
Dr Leena James
+91 80 4012 9741 /+919845491475
leena.james@christuniversity.in
Dr K Srinivasan
+91 8040129056 / +91 9686059109
srinivasan@christuniversity.in
Prof. Suresha B
+91 8040129054 / +919844316674
suresh.b@christuniversity.in
Address for Communication
Dr Leena James
Department of Management Studies, Christ 
University, Bangalore 560029 
+91 80 4012 9741 /+919845491475
ncetb2013@mfm.christuniversity.inThe Organizer
Christ University, formerly Christ College (Autonomous), 
was established in July 1969. It became a sought after 
educational institution in Bangalore within its first three 
decades of existence. From 1990 onwards the institution 
scaled new heights with the introduction of innovative 
curricula, insistence on academic discipline and holistic 
education supported by the dedicated staff. The University 
Grants Commission declared the Institution a Deemed to be 
University in July 2008.   
Department of Management Studies, of Christ University 
over the last two decades has striven to impart quality 
education in management and create young professionals to 
shoulder  challenges of the twenty first century India Inc. 
Towards this objective the Department of Management 
Studies conducts seminars and conferences to provide a 
platform  to generate and disseminate knowledge. The first 
national seminar was held in 2007. The first two national 
conferences on Emerging Trends in Business (NCETB) were 
held in 2011 and 2012. The third conference is scheduled for 
28 and 29 January 2013. The NCETB aims to provide 
academicians, professionals, corporate executives and 
research scholars an opportunity to present their research 
concepts and stimulate discussions on nascent areas on 
emerging trends in the business world. 
The Conference 
India Inc. has successfully emerged as an entity in the global 
economy. Meanwhile, business corporations across the 
world are in the midst of major organizational 
transformations to transcend corporate gains and instead 
focus on broader goals of societal development and national 
welfare. Corporations now realize the need to evolve into 
good corporate citizens. This transformation of business 
corporations involves numerous challenges in human 
resources, finance, marketing, management and 
administration. Given these realities this conference provides 
a platform for research–oriented individuals to interact, and 
promote business and social interests.
Areas of Interest
Today the five thrust areas for Indian economic managers 
are to: curb inflation, sustain high economic growth, boost 
the agricultural sector, improve industrial growth and 
contain fiscal deficit. To work on these areas both the 
corporate sector and the government need to take hard 
decisions thereby reviving growth. 
These issues related to fiscal adjustments and tax reforms, restructuring financial markets, attracting foreign and domestic 
investments, besides rural participation in development therefore 
merit attention. The conference attempts to provide a forum to 
deliberate over macro and micro challenges to economic 
growth. Research papers that broadly address the conference 
theme and focus on management issues in all areas of business 
namely: marketing, finance, human resource management and 
general management would be relevant.  
Conference Objectives
Generate and disseminate new ideas and concepts.
Promote inter-disciplinary areas of research in management. 
Conference Themes
Finance
Financial inclusion
Financial system and institutional structure in India
Micro finance and micro credit system in India
Market micro structure
Market efficiency 
Stock market volatility and liquidity issues 
Behavioural finance and investment psychology
Accounting standards and tax reforms
Social accounting and green accounting practices in India
Financial reporting in India
Corporate governance and legal environment
Marketing
Market structure, firm structure and market performance 
Advertising/marketing communication issues 
Branding and consumer behaviour studies
International and cross cultural marketing
Personal selling and sales management
Retail/service marketing
Strategic marketing and market orientation 
Prices, business fluctuations and cycle 
Marketing research and strategy 
Social media marketing Relationship marketing 
Human Resource
Human resource information system
Compensation management challenges
Organizational development and change management
Strategic management and policy 
Human resource audit 
Work-life balance
Human resource strategy with business strategy
International HR strategies
HR information systems
General Management
Banking, insurance/re-insurance
Economic integration
Macroeconomic aspects of international trade
Fiscal and monetary policies for business fluctuations
Corporate ethics and social responsibility
Strategic entrepreneurship
Submission of Abstracts and Full Papers 
All papers submitted to the conference will be subjected 
to blind review. The decision of the reviewers is final and 
binding. To facilitate the review process, scholars should 
adhere to the following guidelines:
Abstract should not exceed 250 words and must 
contain title of the paper, author/s name, 
institutional affiliations, email and keywords. 
The first page of the full paper should include the 
title of the paper, author(s) name, institutional 
affiliations, and contact information. The second page 
should include title of the paper and the abstract but 
should not contain any personal identification 
information of the author. 
Full paper should be limited to 6000 words including 
tables, graphs and references. 
The paper should be in Times New Roman, Font 
Size 12, with 1.5 line space.
Bibliography/references should adhere to APA 6th  
      edition only.
The full paper should be submitted in hard copy to 
the address provided for communication and a soft 
c o p y  s h o u l d  b e  e m a i l e d  t o 
ncetb2013@mfm.christuniversity.in.

Best Wishes, 
Professor Dr. S. Duggal
Associate Dean (Commerce & Management)
Christ University,Room No. 283, Floor II, Central Block,Hosur,Road,Bangalore,560029,Karnataka,India.
Tele + 91- 80 -40129514
Cell + 91- 93412 66066
Residence + 91- 80 -65592561

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