Beißen Gedanken: call for articles

20121005

call for articles

Call for papers

Banking & Finance –Issues and Challenges

Dear Contributors,

Reputed Delhi Publisher Inviting submissions for the forthcoming edited volume

–The international banking, finance and Management. The book focuses on:-

Stock Market- International Finance- Banks and financial Institutions- corporate

restructuring - Micro Finance- Global Financial Crisis-The role of Government in

Addressing the global Economic crisis-Rural Banking-The Role of Banking in

Agriculture-Inclusive growth-FDI.

The following instructions should be followed while sending the articles:

(i) No Publication Fee for the Author of the Article.

(ii) Manuscript should be clearly typed, double spaced with wide left hand

margins.

(iii) Author(s) should ensure that the paper including graphs, figures and reference

does not exceed 15-20 printing pages –A4 size (MS Word) in double space

(iv) The first page should contain the following information: (a) title of the paper;

(b) name of the author(s); (c) institutional affiliation (s) and full address (es)

and (d) abstract not exceeding 150 words.

(v) All the notes should be typed consecutively and presented at the end of the

paper.

The paper writers can follow the general guidelines as specified for the articles in the

international standard Journals. Two copies of the articles along with a soft copy

(compulsorily C.D) can be sending to the following address on or before 25

October

,2012

Dr.M.Sumathy

Associate Professor, Department of Commerce

Bharathiar University, Coimbatore 641 046.Tamilnadu-India

E-mail: sumathivenky2005@gmail.com & ammujittu2005@yahoo.co.in

Mobile: 09443362947 Call for papers

Modern Marketing - Issues and Challenges

Dear Contributors,

Reputed Delhi Publisher Inviting submissions for the forthcoming edited volume

Modern Marketing - Issues and Challenges –book focuses on:-

Global market place: environment and management challenges - Product design

and development for global markets - Pricing challenges in global trade -

Challenges of brand building in the global markets - Challenges in international

distribution - Advertising and promotional techniques in international markets -

International trade and emerging markets - Social networking and its impact on

marketing strategies -Export – import trade - Integrated Marketing

Communication - Advertising - Public Relations - Package Design - E –

Marketing - Innovation marketing strategies - Marketing Research and Research

Methodology - Consumer Behavior – retaining of consumer- Marketing Strategy -

Product and Brand Management - Innovation and New Product Development -

Pricing Issues - Marketing Communications, Advertising, Sales Promotion - Sales

Management and Personal Selling - Retail Marketing - Channel Management and

Logistics - Business-to-Business Marketing - International and Cross-Cultural

Marketing - Marketing in Emerging and Transition Economies - Relationship

Marketing - Services Marketing - Tourism Marketing -Marketing of Public and

Non-Profit Organizations - Social Responsibility, Ethics and Consumer Protection.

The following instructions should be followed while sending the articles:

(vi) No Publication Fee for the Author of the Article.

(vii) Manuscript should be clearly typed, double spaced with wide left hand